THE DOOR STORE
BY MENARDS.

Menards builds doors, a lot of doors. They needed a way to showcase this fact while exciting customers. Enter the Door Store. The Door Store was created to engage shoppers looking for doors both in store and out in the world. A fresh, friendly brand was created to bring a whole new look to doors at Menards. Reaching customers across social, OOH, web and in store generated more door sales and customer engagement.

Agency: Bolin
Creative Direction: Michael Kraabel
Design Direction: Justin Zwieg
Design: Stephen Pappas